Pledges support for the United Nations World Food Programme’s #RecipeForDisaster Initiative
FoodSpace Ireland became the newest supporter of #RecipeForDisaster, a global food waste movement for change, launched by the United Nations World Food Programme and global creative agency Anomaly.
The campaign, #RecipeforDisaster, developed by Adam Burns and Paco Lopez at Anomaly, aims to raise awareness by asking the general public to become more conscious of food waste – one of the fundamental steps towards eradicating global hunger.
At the heart of the campaign is a social media movement led by top chefs and influencers across the globe. They’ve been taking food from their fridges that may otherwise go to waste and making dishes from these ingredients. Individuals have then posted their photos and recipes online, nominating others to do the same.
Alongside the #RecipeForDisaster activation on social media, FoodSpace Ireland, has pledged to provide a #RecipeForDisaster option in their restaurants across Ireland including Galway, Sligo, Donegal, Monaghan and Cork. Customers visiting FoodSpace Ireland locations from 16th April will be able to select a dish that has been created from food that may otherwise go to waste.
Recipes will change daily depending on what ingredients risk ending up in the bin. Customers are also encouraged to show their support for the campaign by taking a photo of the dish and sharing it with #RecipeForDisaster across their social channels, tagging the World Food Programme.
Why are we doing this?
While there is enough food in the world to feed everyone, one third of the 4 billion metric tons of food we produce each year is wasted, costing the global economy nearly US$750 billion annually. At the same time, ongoing conflicts are forcing more people to flee their homes than at any time since the Second World War, making it difficult for affected people to grow their own food or buy food at a reasonable price.
“We are excited by the level of support restaurants have given #RecipeForDisaster,” said Francis Mwanza, Head of WFP’s London Office. “It’s remarkable to see them take action to address food waste while engaging their customers on the issue. We are looking forward to seeing their inventive dishes.”
FoodSpace Ireland Executive Chef Conor Spacey commented, “We’re delighted to lend our support to the Recipe for Disaster project. When I first heard about it last year through the WFP and the Chefs Manifesto I felt that it can make a great impact on food waste in people’s homes. As chefs we tackle waste every day in how we buy our food and how we produce dishes in commercial kitchens but at home there is also a huge problem from people buying too much food in supermarkets and throwing away perfectly good ingredients every week to make more room for more perfectly good ingredients. This gives us an opportunity to show people how to cook great dishes with what they see as waste and also raise much needed money for the WFP and help in delivering food and other assistance to those in most need.”
Creating your own Recipe for Disaster is simple:
Open your fridge and grab any ingredients that are close to their use by date
Create a meal using those ingredients (and any others you may need to complete your dish)
Get out your phone and start snapping
Share your picture or video via social media using the hashtag #RecipeforDisaster and tagging three friends to create their own
For more information visit www.wfp.org/recipefordisaster
For more information, please contact:
Lisa Regan |Lisa Regan Public Relations | lisa@lisareganpr.ie | 091-589706
